About
At my core I'm a designer
A hands-on creator of award-winning digital experiences, integrated media campaigns, asset creation, and brand development for print, web, mobile, apps, events, email, video, social media, interactive, and brand guidelines. I'm also a brand storyteller, well versed in the creative process and design thinking, utilizing brand strategy, creative briefs, user personas, wire frames, site architecture, and user flows.
I've been a creative manager for over 10 years
Directing in-house designers, traffic personnel, freelancers, and 3rd party vendors. I work with cross-functional teams, including PM's, global event staff, video production, and publishing staff.
A creative leader
Constantly refining and pushing for best-of-breed solutions, and keeping an eye out for new ways to break the mold and stand out from the crowd. I leverage a data-driven approach for growth, including brand benchmarking (analytics, competitive audits of social media, and engagement rates), testing and iterating, and defining KPI's.
Passions
I love being with my family, performing music, playing basketball, taking photographs, and working on my 1954 Chevy.
Education
BA in Graphic Design, California State University, Chico
Clients
Williams-Sonoma, Mattel, Visa, O'Reilly Media, tech startups